{"id":2246,"date":"2021-10-11T09:06:50","date_gmt":"2021-10-11T03:06:50","guid":{"rendered":"https:\/\/opensmm.asia\/?post_type=lesson&#038;p=2246"},"modified":"2021-10-11T09:06:53","modified_gmt":"2021-10-11T03:06:53","slug":"planirovanie-v-czifrovom-marketinge","status":"publish","type":"lesson","link":"https:\/\/opensmm.asia\/kaz\/lesson\/planirovanie-v-czifrovom-marketinge\/","title":{"rendered":"\u041f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0432 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435"},"content":{"rendered":"<div class=\"wp-block-sensei-lms-lesson-properties wp-block-sensei-lms-lesson-properties\"><span class=\"wp-block-sensei-lms-lesson-properties__length\">\u041f\u0440\u043e\u0434\u043e\u043b\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c: 10 \u043c\u0438\u043d\u0443\u0442<\/span><span class=\"wp-block-sensei-lms-lesson-properties__separator\">|<\/span><span class=\"wp-block-sensei-lms-lesson-properties__difficulty\">\u0421\u043b\u043e\u0436\u043d\u043e\u0441\u0442\u044c: \u041b\u0435\u0433\u043a\u0438\u0439<\/span><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u043c \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u044b<\/h2>\n\n\n\n<p>\u041d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 <strong>\u0441\u043e\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0441\u043f\u0438\u0441\u043e\u043a <\/strong>\u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439, \u0432 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0432\u044b \u043c\u043e\u0433\u043b\u0438 \u0431\u044b \u043f\u043e\u043f\u0440\u043e\u0431\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0441\u0438\u043b\u044b.&nbsp;<\/p>\n\n\n\n<p><strong>\u0422\u0440\u0435\u0437\u0432\u043e \u043e\u0446\u0435\u043d\u0438\u0442\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0438 \u0432\u0440\u0435\u043c\u044f <\/strong>\u2014 \u0435\u0441\u043b\u0438 \u0443 \u0432\u0430\u0441 \u043d\u0435\u0442 \u0432\u044b\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430 \u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0443 \u0432 SMM, \u0442\u043e \u0431\u0443\u0434\u0435\u0442 \u0441\u043b\u043e\u0436\u043d\u043e \u0432\u0435\u0441\u0442\u0438 \u043f\u0430\u0440\u0430\u043b\u043b\u0435\u043b\u044c\u043d\u043e \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432<\/p>\n\n\n\n<p>\u041d\u0435\u0442 \u043d\u0438\u0447\u0435\u0433\u043e \u0445\u0443\u0436\u0435 \u043e\u0434\u043d\u0430\u0436\u0434\u044b \u0441\u043e\u0437\u0434\u0430\u043d\u043d\u043e\u0433\u043e \u0438 \u0431\u0440\u043e\u0448\u0435\u043d\u043d\u043e\u0433\u043e \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0430, \u0433\u0434\u0435 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u044f\u044f \u0437\u0430\u043f\u0438\u0441\u044c \u0434\u0430\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0430 2018 \u0433\u043e\u0434\u043e\u043c<\/p>\n\n\n\n<p><strong>\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u0435 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u043d\u0443\u044e \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u0443\u044e \u0441\u0435\u0442\u044c<\/strong>, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0431\u0443\u0434\u0435\u0442 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0439 \u0440\u0430\u0431\u043e\u0442\u044b.<\/p>\n\n\n\n<p>\u041f\u043e\u043c\u043d\u0438\u0442\u0435, \u0447\u0442\u043e \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u044f \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0430 \u0432 \u0440\u0430\u0437\u043d\u044b\u0445 \u0441\u043e\u0446 \u0441\u0435\u0442\u044f\u0445, \u0432\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c \u0438\u0445 \u0441 \u0443\u0447\u0435\u0442\u043e\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0438 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0435\u0439 <strong>\u043a\u0430\u0436\u0434\u043e\u0439 \u0441\u043e\u0446 \u0441\u0435\u0442\u0438<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u043b\u0430\u043d<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" data-src=\"https:\/\/opensmm.asia\/wp-content\/uploads\/2021\/10\/image-15.png\" alt=\"\" class=\"wp-image-2303 lazyload\" width=\"348\" height=\"131\" data-srcset=\"https:\/\/opensmm.asia\/wp-content\/uploads\/2021\/10\/image-15.png 455w, https:\/\/opensmm.asia\/wp-content\/uploads\/2021\/10\/image-15-300x113.png 300w, https:\/\/opensmm.asia\/wp-content\/uploads\/2021\/10\/image-15-200x75.png 200w, https:\/\/opensmm.asia\/wp-content\/uploads\/2021\/10\/image-15-18x7.png 18w\" data-sizes=\"(max-width: 348px) 100vw, 348px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 348px; --smush-placeholder-aspect-ratio: 348\/131;\" \/><\/figure>\n\n\n\n<p>\u042d\u0442\u043e \u0441\u043f\u0438\u0441\u043e\u043a \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u044b\u0445 \u0442\u0435\u043c \u0434\u043b\u044f \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438 \u0438\u043b\u0438 \u0433\u043e\u0442\u043e\u0432\u044b\u0435 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438, \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u043d\u044b\u0435 \u0437\u0430\u0440\u0430\u043d\u0435\u0435 \u043d\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0439 \u043f\u0440\u043e\u043c\u0435\u0436\u0443\u0442\u043e\u043a \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<\/p>\n\n\n\n<p>\u041a\u043e\u043d\u0442\u0435\u043d\u0442 \u043f\u043b\u0430\u043d \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0440\u0430\u0441\u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0432 \u043f\u0443\u0431\u043b\u0438\u0447\u043d\u043e\u043c \u043f\u043e\u043b\u0435 \u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c \u0432\u0438\u0434\u0435\u043d\u0438\u0435 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043f\u0440\u043e\u0435\u043a\u0442\u0430, \u043d\u0430\u0434 \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u0432\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442\u0435.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"392\" height=\"261\" src=\"https:\/\/opensmm.asia\/wp-content\/uploads\/2021\/10\/image-16.png\" alt=\"\" class=\"wp-image-2304 size-full\" srcset=\"https:\/\/opensmm.asia\/wp-content\/uploads\/2021\/10\/image-16.png 392w, https:\/\/opensmm.asia\/wp-content\/uploads\/2021\/10\/image-16-300x200.png 300w, https:\/\/opensmm.asia\/wp-content\/uploads\/2021\/10\/image-16-200x133.png 200w, https:\/\/opensmm.asia\/wp-content\/uploads\/2021\/10\/image-16-18x12.png 18w\" sizes=\"(max-width: 392px) 100vw, 392px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">\u0411\u0430\u043b\u0430\u043d\u0441 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0446\u0435\u043b\u0435\u0439<\/h2>\n\n\n\n<p>\u041d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0431\u0430\u043b\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0439 \u0441 \u0432\u0430\u0448\u0438\u043c \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u043c, <strong>\u0438\u0441\u0445\u043e\u0434\u044f \u0438\u0437 \u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0445 \u0437\u0430\u0434\u0430\u0447.<\/strong><\/p>\n\n\n\n<p>\u041a\u0430\u0436\u0434\u044b\u0439 \u0441\u043b\u0443\u0447\u0430\u0439 \u2013 \u0443\u043d\u0438\u043a\u0430\u043b\u0435\u043d, \u0438 \u0431\u0430\u043b\u0430\u043d\u0441 \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0435\u0442\u0441\u044f \u0447\u0435\u0440\u0435\u0437 \u0432\u0441\u0435\u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0431\u0430\u0437\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438.<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0423\u043c\u043d\u0430\u044f \u043b\u0435\u043d\u0442\u0430 \u2013 \u043a\u0430\u043a \u0441\u043e\u0432\u043b\u0430\u0434\u0430\u0442\u044c?<\/h2>\n\n\n\n<p>\u0413\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u0439\u0442\u0435 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0438\u0433\u043d\u0430\u043b\u044b,<br>\u0417\u0430 \u043d\u0438\u0445 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u0430\u044f \u0441\u0435\u0442\u044c \u043e\u0434\u0430\u0440\u0438\u0442 \u0432\u0430\u0441<br>\u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435\u043c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"408\" height=\"176\" data-src=\"https:\/\/opensmm.asia\/wp-content\/uploads\/2021\/10\/image-17.png\" alt=\"\" class=\"wp-image-2305 size-full lazyload\" data-srcset=\"https:\/\/opensmm.asia\/wp-content\/uploads\/2021\/10\/image-17.png 408w, https:\/\/opensmm.asia\/wp-content\/uploads\/2021\/10\/image-17-300x129.png 300w, https:\/\/opensmm.asia\/wp-content\/uploads\/2021\/10\/image-17-200x86.png 200w, https:\/\/opensmm.asia\/wp-content\/uploads\/2021\/10\/image-17-18x8.png 18w\" data-sizes=\"(max-width: 408px) 100vw, 408px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 408px; --smush-placeholder-aspect-ratio: 408\/176;\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul><li><strong>\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0438\u0434\u0435\u0439<\/strong>, \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435, \u043a\u0430\u043a \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u043d\u043e\u0432\u044b\u0435 \u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0438, \u0444\u043e\u0440\u043c\u0430\u0442\u044b, \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u0447\u0430\u0441\u0442\u043e\u0442\u044b \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438 \u043f\u043e\u0441\u0442\u043e\u0432<\/li><li><strong>\u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u0441 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c\u0438<\/strong>, \u043b\u0443\u0447\u0448\u0435 \u0432\u0441\u0435\u0433\u043e \u0443\u0437\u043d\u0430\u0442\u044c \u043e\u0431 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430\u0445 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u043e\u043f\u0440\u043e\u0441<\/li><li><strong>\u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u0430\u043d\u0430\u043b\u0438\u0437\u0430<\/strong>, \u0438\u0437\u0443\u0447\u0430\u0439\u0442\u0435 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443 \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0430, \u0432\u0435\u0434\u0438\u0442\u0435 \u043f\u043e\u0434\u0441\u0447\u0451\u0442 \u043b\u0430\u0439\u043a\u043e\u0432 \u0438 \u0440\u0435\u043f\u043e\u0441\u0442\u043e\u0432, \u0442\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u043d\u044f\u0442\u044c, \u0447\u0442\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e \u0432\u0430\u0448\u0438\u043c \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c;<\/li><li><strong>\u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u043b\u0430\u043d\u0430<\/strong>, \u0434\u0435\u0440\u0436\u0438\u0442\u0435 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u044c \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u044f \u043f\u043e\u0441\u0442\u043e\u0432 \u043f\u043e\u0434 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0435\u043c;<\/li><li><strong>\u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043c\u043e\u0434\u043d\u044b\u0445 \u0432\u0435\u044f\u043d\u0438\u0439<\/strong>, \u0438\u0437\u0443\u0447\u0430\u0439\u0442\u0435, \u0447\u0442\u043e \u0441\u0435\u0439\u0447\u0430\u0441 \u0432 \u0442\u0440\u0435\u043d\u0434\u0435, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u0442\u044c \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u044e\u0449\u0438\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438.<\/li><\/ul>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u041a\u0430\u043a \u0431\u043e\u0442\u044b \u0432\u0440\u0435\u0434\u044f\u0442 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430\u043c?<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:22% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"161\" height=\"453\" data-src=\"https:\/\/opensmm.asia\/wp-content\/uploads\/2021\/10\/image-18.png\" alt=\"\" class=\"wp-image-2306 size-full lazyload\" data-srcset=\"https:\/\/opensmm.asia\/wp-content\/uploads\/2021\/10\/image-18.png 161w, https:\/\/opensmm.asia\/wp-content\/uploads\/2021\/10\/image-18-107x300.png 107w, https:\/\/opensmm.asia\/wp-content\/uploads\/2021\/10\/image-18-71x200.png 71w, https:\/\/opensmm.asia\/wp-content\/uploads\/2021\/10\/image-18-4x12.png 4w\" data-sizes=\"(max-width: 161px) 100vw, 161px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 161px; --smush-placeholder-aspect-ratio: 161\/453;\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul><li><strong>\u0410\u0440\u0438\u0444\u043c\u0435\u0442\u0438\u043a\u0430 \u0443\u0441\u043f\u0435\u0445\u0430 \u043f\u0440\u043e\u0441\u0442\u0430<\/strong>: \u0447\u0435\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u0440\u0435\u0430\u0433\u0438\u0440\u0443\u044e\u0442 \u043d\u0430 \u0432\u0430\u0448 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u0442\u0435\u043c \u043b\u0443\u0447\u0448\u0435 \u0434\u043b\u044f \u0432\u0430\u0441. \u041d\u043e \u0431\u043e\u0442\u044b \u0438\u0433\u043d\u043e\u0440\u0438\u0440\u0443\u044e\u0442 \u0432\u0430\u0448\u0438 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438, \u043f\u043e\u044d\u0442\u043e\u043c\u0443:<\/li><li>\u0441\u043b\u0430\u0431\u0430\u044f \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c, \u0434\u0430\u0436\u0435 \u043f\u0440\u0438 \u0443\u0447\u0435\u0442\u0435 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u043d\u0435\u043c\u0430\u043b\u043e \u0438 \u0438\u0445 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0431\u044b\u0441\u0442\u0440\u043e \u0440\u0430\u0441\u0442\u0435\u0442;<\/li><li>\u0441\u043f\u0430\u043c\u043d\u044b\u0435 \u0438\u043b\u0438 \u043e\u0434\u043d\u043e\u0442\u0438\u043f\u043d\u044b\u0435 \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0438, \u0435\u0441\u043b\u0438 \u043e\u043d\u0438 \u0432\u043e\u043e\u0431\u0449\u0435 \u0435\u0441\u0442\u044c;<\/li><li>\u043d\u0438\u0437\u043a\u0430\u044f \u0434\u043e\u0441\u044f\u0433\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0432\u0430\u0448\u0438\u0445 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0439 \u0434\u043b\u044f \u0436\u0438\u0432\u044b\u0445 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432<\/li><\/ul>\n\n\n\n<p><strong><a href=\"https:\/\/texterra.ru\/blog\/boysya-khodyachikh-mertvetsov-kak-izbavitsya-ot-botov-v-instagram.html\">\u0411\u043e\u0439\u0441\u044f \u0445\u043e\u0434\u044f\u0447\u0438\u0445 \u043c\u0435\u0440\u0442\u0432\u0435\u0446\u043e\u0432: \u043a\u0430\u043a \u0438\u0437\u0431\u0430\u0432\u0438\u0442\u044c\u0441\u044f \u043e\u0442 \u0431\u043e\u0442\u043e\u0432 \u0432 \u00ab\u0418\u043d\u0441\u0442\u0430\u0433\u0440\u0430\u043c\u00bb<\/a><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">ER &#8212; Engagement Rate (\u0412\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c)<\/h2>\n\n\n\n<p><strong>ER &#8212; <\/strong><strong>\u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0443\u0440\u043e\u0432\u043d\u044f \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 <\/strong>\u0432 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u0438\u0437\u043c\u0435\u0440\u044f\u0435\u0442\u0441\u044f \u0432 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u043d\u043e\u043c \u0441\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0438 \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 \u043a \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u0430\u043c.<\/p>\n\n\n\n<p>\u042d\u0442\u043e \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u043b\u044e\u0434\u0435\u0439, <strong>\u0441\u043e\u0432\u0435\u0440\u0448\u0438\u0432\u0448\u0438\u0445 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435<\/strong>&nbsp;\u043e\u0442 \u043e\u0431\u0449\u0435\u0433\u043e \u0447\u0438\u0441\u043b\u0430 \u043b\u044e\u0434\u0435\u0439, \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0432\u0448\u0438\u0445 \u0441 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0435\u0439.<\/p>\n\n\n\n<p>\u0426\u0435\u043b\u0435\u0432\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u2013 \u043b\u0430\u0439\u043a, \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0439, \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"391\" height=\"89\" data-src=\"https:\/\/opensmm.asia\/wp-content\/uploads\/2021\/10\/image-19.png\" alt=\"\" class=\"wp-image-2307 lazyload\" data-srcset=\"https:\/\/opensmm.asia\/wp-content\/uploads\/2021\/10\/image-19.png 391w, https:\/\/opensmm.asia\/wp-content\/uploads\/2021\/10\/image-19-300x68.png 300w, https:\/\/opensmm.asia\/wp-content\/uploads\/2021\/10\/image-19-200x46.png 200w, https:\/\/opensmm.asia\/wp-content\/uploads\/2021\/10\/image-19-18x4.png 18w\" data-sizes=\"(max-width: 391px) 100vw, 391px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 391px; --smush-placeholder-aspect-ratio: 391\/89;\" \/><\/figure>\n\n\n\n<p>\u0425\u043e\u0440\u043e\u0448\u0438\u0439 ER \u043f\u043e \u043b\u0430\u0439\u043a\u0430\u043c \u0434\u043b\u044f \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u043e\u0432: <strong>\u043e\u0442 5% \u0434\u043e 10% <\/strong>(\u0434\u043e 25000 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432)<\/p>\n\n\n\n<p>\u0425\u043e\u0440\u043e\u0448\u0438\u0439 ER \u043f\u043e \u043b\u0430\u0439\u043a\u0430\u043c \u0434\u043b\u044f \u043a\u0440\u0443\u043f\u043d\u044b\u0445 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u043e\u0432: <strong>\u043e\u0442 2% \u0434\u043e 4% <\/strong>(\u043e\u0442 50000 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432)<\/p>\n\n\n\n<p>5000 \u043b\u0430\u0439\u043a\u043e\u0432 \u043f\u0440\u0438 200 000 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u2013 \u0445\u043e\u0440\u043e\u0448\u043e (ER = 2,5%)<\/p>\n\n\n\n<p>5000 \u043b\u0430\u0439\u043a\u043e\u0432 \u043f\u0440\u0438 1 000 000 \u2013 \u043f\u043b\u043e\u0445\u043e&nbsp;&nbsp; (ER = 0,5%)<\/p>\n\n\n<div class=\"sensei-block-wrapper\">\n<div class=\"wp-block-sensei-lms-lesson-actions\"><div class=\"sensei-buttons-container\"><form class=\"lesson_button_form\" data-id=\"complete-lesson-form\" method=\"POST\" action=\"https:\/\/opensmm.asia\/kaz\/quiz\/planirovanie-v-czifrovom-marketinge\/\" data-trp-original-action=\"https:\/\/opensmm.asia\/kaz\/quiz\/planirovanie-v-czifrovom-marketinge\/\">\n<div class=\"wp-block-sensei-lms-button-view-quiz is-style-default sensei-buttons-container__button-block wp-block-sensei-lms-button-view-quiz__wrapper\"><div class=\"wp-block-sensei-lms-button-view-quiz is-style-default wp-block-sensei-button wp-block-button has-text-align-left\"><button data-id=\"complete-lesson-button\" class=\"wp-block-button__link\">View Quiz<\/button><\/div><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"kaz\"\/><\/form>\n\n\n\n\n\n<\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_initial_content":"","_new_post":false,"_quiz_has_questions":true,"_lesson_complexity":"easy","_lesson_length":10,"_lesson_course":2236,"_lesson_preview":""},"lesson-tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0432 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 - Open SMM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/opensmm.asia\/kaz\/lesson\/planirovanie-v-czifrovom-marketinge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0432 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 - Open SMM\" \/>\n<meta property=\"og:description\" content=\"\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u043c \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u044b \u041d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0441\u043e\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0441\u043f\u0438\u0441\u043e\u043a \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439, \u0432 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0432\u044b \u043c\u043e\u0433\u043b\u0438 \u0431\u044b \u043f\u043e\u043f\u0440\u043e\u0431\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0441\u0438\u043b\u044b.&nbsp; \u0422\u0440\u0435\u0437\u0432\u043e \u043e\u0446\u0435\u043d\u0438\u0442\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0438 \u0432\u0440\u0435\u043c\u044f \u2014 \u0435\u0441\u043b\u0438 \u0443 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