{"id":2082,"date":"2020-05-24T17:18:00","date_gmt":"2020-05-24T11:18:00","guid":{"rendered":"https:\/\/opensmm.asia\/?p=2082"},"modified":"2020-09-22T17:37:02","modified_gmt":"2020-09-22T11:37:02","slug":"skolko-stoit-smmshhik","status":"publish","type":"post","link":"https:\/\/opensmm.asia\/kaz\/2020\/05\/skolko-stoit-smmshhik\/","title":{"rendered":"\u0421\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u0442\u043e\u0438\u0442 \u0421\u041c\u041c\u0449\u0438\u043a?"},"content":{"rendered":"

\u042f, \u0413\u0435\u043d\u043d\u0430\u0434\u0438\u0439 \u0417\u0430\u0445\u0430\u0440\u043e\u0432<\/a>, \u043f\u043e\u0433\u043e\u0432\u043e\u0440\u0438\u043b \u0441 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u0430\u043c\u0438 \u0440\u044b\u043d\u043a\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0432 \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0435, \u0438 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b \u0441\u0440\u0435\u0434\u043d\u044e\u044e \u0432\u0438\u043b\u043a\u0443 \u0437\u0430\u0440\u043f\u043b\u0430\u0442 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u043e\u0432 SMM \u0432 \u0441\u0442\u0440\u0430\u043d\u0435. <\/p>\n\n\n\n

\u0421\u0440\u0430\u0437\u0443 \u043e\u0433\u043e\u0432\u043e\u0440\u044e\u0441\u044c, \u0447\u0442\u043e \u0446\u0438\u0444\u0440\u044b \u044d\u0442\u0438 \u043e\u0442\u043d\u043e\u0441\u044f\u0442\u0441\u044f \u043a SMM \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u0430\u043c \u0432 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u0433\u043e\u0440\u043e\u0434\u0430\u0445 \u0441\u0442\u0440\u0430\u043d\u044b: \u0410\u043b\u043c\u0430\u0442\u044b \u0438 \u041d\u0443\u0440-\u0421\u0443\u043b\u0442\u0430\u043d\u0435<\/strong>. \u0412 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u0433\u043e\u0440\u043e\u0434\u0430\u0445 \u043a \u0446\u0438\u0444\u0440\u0430\u043c \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0442\u044c \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 ~0.6 — 0.7 <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u0414\u043b\u044f \u0443\u0434\u043e\u0431\u0441\u0442\u0432\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0435\u0439 \u0438\u0437 \u0434\u0440\u0443\u0433\u0438\u0445 \u0441\u0442\u0440\u0430\u043d, \u044f \u0431\u0443\u0434\u0443 \u043f\u0435\u0440\u0435\u0432\u043e\u0434\u0438\u0442\u044c \u0446\u0435\u043d\u044b \u0432 \u0434\u043e\u043b\u043b\u0430\u0440\u044b \u043f\u043e \u0442\u0435\u043a\u0443\u0449\u0435\u043c\u0443 \u043a\u0443\u0440\u0441\u0443.\u00a0 (\u00b1430 \u0442\u0435\u043d\u0433\u0435 \u0437\u0430 \u0434\u043e\u043b\u043b\u0430\u0440).<\/p>\n\n\n\n

\u0417\u0430\u0440\u043f\u043b\u0430\u0442\u044b \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u043e\u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0440\u0430\u0437\u043d\u044b\u0445 \u0443\u0440\u043e\u0432\u043d\u0435\u0439<\/h2>\n\n\n\n

\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043e\u0434\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0432 \u0418\u043d\u0441\u0442\u0430\u0433\u0440\u0430\u043c<\/strong> \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u0432 \u0440\u0430\u0439\u043e\u043d\u0435 50k (50000) \u0442\u0435\u043d\u0433\u0435 \u0432 \u043c\u0435\u0441\u044f\u0446, \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0435\u043c\u044b\u0445 \u0437\u0430\u0434\u0430\u0447 \u0438 \u043e\u043f\u044b\u0442\u0430 \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0430. \u042d\u0442\u043e \u043e\u043a\u043e\u043b\u043e 110 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432<\/strong>.\u00a0 <\/p>\n\n\n\n

\u041d\u043e\u0432\u0438\u0447\u043e\u043a-\u0441\u0442\u0430\u0436\u0435\u0440<\/strong> \u0432\u043d\u0443\u0442\u0440\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u043e\u0442 80k \u0434\u043e 120k \u0442\u0435\u043d\u0433\u0435 \u0432 \u043c\u0435\u0441\u044f\u0446. \u042d\u0442\u043e \u043e\u0442 200 \u0434\u043e 300 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432<\/strong>. \u0417\u0430 \u044d\u0442\u0438 \u0434\u0435\u043d\u044c\u0433\u0438 \u043e\u043d \u0434\u043e\u043b\u0436\u0435\u043d \u0443\u043c\u0435\u0442\u044c \u0441\u043e\u0431\u0438\u0440\u0430\u0442\u044c \u0432\u0438\u0436\u0443\u0430\u043b\u043b\u044b \u0432 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0435, \u043f\u043e\u0441\u0442\u0438\u0442\u044c \u043f\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u043b\u0430\u043d\u0443, \u043d\u0435\u043c\u043d\u043e\u0433\u043e \u0443\u043c\u0435\u0442\u044c \u0432 \u0442\u0435\u043a\u0441\u0442. \u0425\u043e\u0442\u044f \u0433\u043b\u0430\u0432\u043d\u043e\u0435 \u0443\u043c\u0435\u043d\u0438\u0435 — \u044d\u0442\u043e \u0443\u043c\u0435\u043d\u0438\u0435 \u0433\u0443\u0433\u043b\u0438\u0442\u044c. <\/p>\n\n\n\n

\u0421\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442 \u043d\u0430\u0447\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u0440\u043e\u0432\u043d\u044f \u0432 SMM<\/strong> \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u043e\u0442 120k \u0434\u043e 160k \u0442\u0435\u043d\u0433\u0435, \u044d\u0442\u043e \u043e\u0442 300 \u0434\u043e 400 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432<\/strong> \u0432 \u043c\u0435\u0441\u044f\u0446. \u0417\u0430 \u044d\u0442\u0438 \u0434\u0435\u043d\u044c\u0433\u0438 \u043e\u0436\u0438\u0434\u0430\u0435\u0442\u0441\u044f \u0437\u043d\u0430\u043d\u0438\u0435 \u0441\u0438\u0441\u0442\u0435\u043c \u0430\u0432\u0442\u043e\u043f\u043e\u0441\u0442\u0438\u043d\u0433\u0430, \u0433\u0440\u0430\u043c\u043e\u0442\u043d\u043e\u0435 \u0437\u043d\u0430\u043d\u0438\u0435 \u044f\u0437\u044b\u043a\u0430, \u0443\u043c\u0435\u043d\u0438\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0432 \u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0438 \u0432\u0438\u0434\u0435\u043e \u0440\u0435\u0434\u0430\u043a\u0442\u043e\u0440\u0430\u0445 \u0445\u043e\u0442\u044f \u0431\u044b \u043d\u0430 \u043d\u0430\u0447\u0430\u043b\u044c\u043d\u043e\u043c \u0443\u0440\u043e\u0432\u043d\u0435. <\/p>\n\n\n\n

\u0421\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442 \u0441\u0440\u0435\u0434\u043d\u0435\u0433\u043e \u00a0\u0443\u0440\u043e\u0432\u043d\u044f<\/strong> \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u043e\u0442 180k \u0434\u043e 260k \u0442\u0435\u043d\u0433\u0435. (420 — 620$)<\/strong>. \u0422\u0430\u043a\u043e\u0433\u043e \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u0430 \u0443\u0436\u0435 \u043f\u0440\u043e\u0441\u044f\u0442 \u043d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0442\u044c \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u043e\u0442\u0447\u0435\u0442\u043d\u043e\u0441\u0442\u044c \u043f\u043e \u0440\u0430\u0431\u043e\u0442\u0435, \u0441\u043b\u0435\u0434\u0438\u0442\u044c \u0437\u0430 \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435\u043c KPI. \u041d\u0430 \u044d\u0442\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043e\u0431\u044b\u0447\u043d\u043e \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 — \u043b\u0438\u0431\u043e \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0443\u0445\u043e\u0434\u0438\u0442 \u0432 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443, \u043b\u0438\u0431\u043e \u0432 \u043a\u0440\u0435\u0430\u0442\u0438\u0432, \u0438 \u0432 \u0447\u0435\u043c-\u0442\u043e \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442 \u0431\u044b\u0442\u044c \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0445\u043e\u0440\u043e\u0448\u0438\u043c \u0441\u043f\u0435\u0446\u043e\u043c.\u00a0 <\/p>\n\n\n\n

\u0421\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442 \u0441\u0440\u0435\u0434\u043d\u0435\u0433\u043e \u0443\u0440\u043e\u0432\u043d\u044f \u0441 \u043e\u0431\u044f\u0437\u0430\u043d\u043d\u043e\u0441\u0442\u044f\u043c\u0438 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430<\/strong> \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u043e\u0442 220k \u0434\u043e 350k \u0442\u0435\u043d\u0433\u0435 \u043d\u0430 \u0440\u044b\u043d\u043a\u0435 \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0430. (550-800$<\/strong>). \u042d\u0442\u043e\u0442 \u0447\u0435\u043b\u043e\u0432\u0435\u043a, \u043a\u043e \u0432\u0441\u0435\u043c\u0443 \u0432\u044b\u0448\u0435\u043f\u0435\u0440\u0435\u0447\u0438\u0441\u043b\u0435\u043d\u043d\u043e\u043c\u0443, \u0435\u0449\u0435 \u0438 \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u0437\u0430 \u0440\u0430\u0431\u043e\u0442\u0443 \u00a0\u0434\u0440\u0443\u0433\u0438\u0445 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u043e\u0432 \u043c\u043b\u0430\u0434\u0448\u0435\u0433\u043e \u0443\u0440\u043e\u0432\u043d\u044f. \u041e\u0431\u044b\u0447\u043d\u043e \u0442\u0430\u043a\u043e\u0439 \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0443\u0436\u0435 \u0447\u0443\u0442\u044c \u043c\u0435\u043d\u044c\u0448\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0438 \u043d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0435\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0441\u0432\u043e\u0438\u043c\u0438 \u0440\u0443\u043a\u0430\u043c\u0438, \u043d\u043e \u043e\u0442 \u043d\u0435\u0433\u043e \u0443\u0436\u0435 \u043e\u0436\u0438\u0434\u0430\u0435\u0442\u0441\u044f \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0431\u044e\u0434\u0436\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0438 \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u0435 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u044b\u0445 \u043f\u043b\u0430\u043d\u043e\u0432. \u042d\u0442\u043e\u0442 \u0436\u0435 \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u043e\u0442\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0437\u0430 KPI \u043e\u0442\u0434\u0435\u043b\u0430. \u041e\u0434\u043d\u0430 \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u043d\u0435\u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u043d\u044b\u0445 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u0439, \u0442\u0430\u043a \u043a\u0430\u043a \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043c\u043d\u043e\u0433\u043e, \u0432\u0441\u0451 \u0435\u0449\u0435 \u043d\u0443\u0436\u043d\u043e \u0443\u0441\u043f\u0435\u0432\u0430\u0442\u044c \u0434\u0435\u043b\u0430\u0442\u044c \u0440\u0430\u0431\u043e\u0442\u0443 SMM\u0449\u0438\u043a\u0430, \u0430 \u0441\u043f\u0440\u043e\u0441 \u0443\u0436\u0435 \u043a\u0430\u043a \u0441 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f. \u041f\u0440\u0438 \u044d\u0442\u043e\u043c \u0437\u0430\u0440\u043f\u043b\u0430\u0442\u0430 \u043d\u0435 \u0432\u044b\u0440\u0430\u0441\u0442\u0430\u0435\u0442 \u0434\u0440\u0430\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438, \u0430 \u0437\u0430 \u043b\u044e\u0431\u043e\u0439 \u043a\u043e\u0441\u044f\u043a \u043f\u043e\u0434\u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c\u043d\u044b\u0445 \u043b\u044e\u0434\u0435\u0439 \u043c\u043e\u0436\u043d\u043e \u0441\u043f\u043e\u043a\u043e\u0439\u043d\u043e \u0432\u044b\u043b\u0435\u0442\u0435\u0442\u044c, \u0435\u0441\u043b\u0438 \u0438 \u043d\u0435 \u0438\u0437 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0442\u043e \u0441 \u0434\u043e\u043b\u0436\u043d\u043e\u0441\u0442\u0438. \u041c\u043d\u043e\u0433\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043b\u044e\u0431\u044f\u0442 \u043f\u0440\u043e\u0449\u0443\u043f\u044b\u0432\u0430\u0442\u044c \u043c\u043b\u0430\u0434\u0448\u0438\u0445 \u0440\u0430\u0431\u043e\u0442\u043d\u0438\u043a\u043e\u0432, \u0434\u0430\u0432\u0430\u044f \u0438\u043c \u043d\u0430 \u0432\u0440\u0435\u043c\u044f \u0442\u0430\u043a\u0438\u0435 \u043f\u043e\u043b\u043d\u043e\u043c\u043e\u0447\u0438\u044f \u0438 \u043e\u0442\u043d\u0438\u043c\u0430\u044f \u0432 \u043f\u043e\u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u0438. <\/p>\n\n\n\n

\u0421\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442 \u0432\u044b\u0441\u043e\u043a\u043e\u0433\u043e \u0443\u0440\u043e\u0432\u043d\u044f \u0432 SMM<\/strong> \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u043e\u0442 350k \u0434\u043e 550k \u0442\u0435\u043d\u0433\u0435. (800 — 1300$<\/strong>). \u0415\u0441\u043b\u0438 \u0440\u0435\u0447\u044c \u0438\u0434\u0435\u0442 \u0438\u043c\u0435\u043d\u043d\u043e \u043e \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u0435, \u043d\u0435 \u043e \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0435, \u0442\u043e \u0442\u0443\u0442 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0442\u0440\u0438 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u0430. \u041b\u0438\u0431\u043e \u044d\u0442\u043e \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442, \u0438 \u043d\u0430 \u043d\u0435\u0433\u043e \u0432\u0435\u0448\u0430\u0435\u0442\u0441\u044f \u0432\u0441\u044f \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u041e\u043d \u0433\u043e\u043b\u043e\u0432\u043e\u0439 \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u0437\u0430 \u0432\u0438\u0440\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0439, \u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u0437\u0430 \u0442\u0440\u0435\u043d\u0434\u0430\u043c\u0438, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043d\u043e\u0432\u0435\u0439\u0448\u0438\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0432 \u0440\u0430\u0431\u043e\u0442\u0435 \u0438 \u0442\u0430\u043a \u0434\u0430\u043b\u0435\u0435. \u0415\u0441\u043b\u0438 \u044d\u0442\u043e \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a — \u0442\u043e \u043e\u0442 \u043d\u0435\u0433\u043e \u043e\u0436\u0438\u0434\u0430\u044e\u0442 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043e\u0442\u0447\u0451\u0442\u044b, \u0430 \u0441\u043a\u0432\u043e\u0437\u043d\u0443\u044e \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443 \u0434\u0430\u043d\u043d\u044b\u0445 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f — \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043b\u0438\u0434\u043e\u0432 \u0437\u0430\u0448\u043b\u043e \u0447\u0435\u0440\u0435\u0437 SMM, \u043a\u0430\u043a \u043e\u043d\u0438 \u0432\u0435\u043b\u0438 \u0441\u0435\u0431\u044f \u043d\u0430 \u0441\u0430\u0439\u0442\u0435, \u043d\u0430 \u043a\u0430\u043a\u0438\u0445 \u044d\u0442\u0430\u043f\u0430\u0445 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043e\u0441\u043e\u0431\u043e \u0443\u0437\u043a\u043e\u0435 \u0433\u043e\u0440\u043b\u044b\u0448\u043a\u043e, \u0438 \u0442\u0430\u043a \u0434\u0430\u043b\u0435\u0435. \u0415\u0441\u043b\u0438 \u044d\u0442\u043e \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0441\u0435\u043a\u0442\u043e\u0440\u0430, \u0442\u043e \u043d\u0430 \u0442\u0430\u043a\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f SMM\u0449\u0438\u043a \u0443\u0436\u0435 \u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0430\u0435\u0442\u0441\u044f \u0432 \u0442\u0430\u0440\u0433\u0435\u0442\u043e\u043b\u043e\u0433\u0430, \u0438 \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0443\u044e \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0430\u0445. \u00a0\u0411\u043e\u043b\u0435\u0435 \u0442\u043e\u0433\u043e, \u0442\u0430\u043a\u0438\u0435 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u044b \u0447\u0430\u0441\u0442\u043e \u043e\u0442\u0432\u0435\u0447\u0430\u044e\u0442 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 \u0441\u043e\u0446 \u0441\u0435\u0442\u044f\u0445, \u043d\u043e \u0438 \u0437\u0430 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435, \u0440\u0430\u0431\u043e\u0442\u0443 \u0441 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c\u0438 \u0441\u0435\u0442\u044f\u043c\u0438 \u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u043c\u0438 \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u0430\u043c\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u0412 \u043e\u0431\u0449\u0435\u043c, \u043d\u0430 \u044d\u0442\u043e\u043c \u0443\u0440\u043e\u0432\u043d\u0435 \u0437\u0430\u0440\u043f\u043b\u0430\u0442\u044b \u043f\u043e\u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0430\u044f \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f, \u0438 \u0443\u0436\u0435 \u043d\u0435\u043b\u044c\u0437\u044f \u0441\u043a\u0430\u0437\u0430\u0442\u044c, \u0447\u0442\u043e \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u044d\u0442\u043e \u043f\u0440\u043e\u0441\u0442\u043e SMM\u0449\u0438\u043a. <\/p>\n\n\n\n

\u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0432\u044b\u0441\u043e\u043a\u043e\u0433\u043e \u0443\u0440\u043e\u0432\u043d\u044f \u0432 SMM<\/strong> \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u043e\u0442 450k \u0434\u043e 700k (1000-1700 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432<\/strong>). \u0414\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0438\u0439 \u0440\u043e\u0441\u0442 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u0430 \u043e\u0431\u044b\u0447\u043d\u043e \u0438\u0434\u0451\u0442 \u043a \u0441\u0442\u0430\u0440\u0448\u0435\u043c\u0443 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0443 SMM, \u0434\u0438\u0434\u0436\u0438\u0442\u0430\u043b \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0443 \u0438 \u0442\u0430\u043a \u0434\u0430\u043b\u0435\u0435. \u042d\u0442\u043e\u0442 \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u0437\u0430 \u0432\u0441\u044e \u0440\u0430\u0431\u043e\u0442\u0443 SMM \u043e\u0442\u0434\u0435\u043b\u0430, \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0430\u043c\u0438, \u043a\u0440\u0435\u0430\u0442\u0438\u0432 \u0438 \u043b\u0438\u0434\u043e\u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u044e. \u0427\u0430\u0441\u0442\u043e KPI \u043e\u0442\u0434\u0435\u043b\u0430 SMM \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u0437\u0430\u0440\u043f\u043b\u0430\u0442\u0443 \u0442\u0430\u043a\u0438\u0445 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u0432, \u0430 \u043f\u043e\u0442\u043e\u043c\u0443 \u0432\u0435\u0440\u0445\u043d\u0438\u0439 \u043f\u043e\u0440\u043e\u0433 \u043c\u043e\u0436\u0435\u0442 \u0441\u0434\u0432\u0438\u0433\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u043e\u0442\u0435\u043d \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0432\u0432\u0435\u0440\u0445.\u00a0 \u0412 \u0440\u0430\u043c\u043a\u0430\u0445 \u043e\u0431\u044b\u0447\u043d\u044b\u0445, \u043d\u0435 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u0438 \u043d\u0435 \u0438\u043d\u043e\u0441\u0442\u0440\u0430\u043d\u043d\u044b\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0435 \u044d\u0442\u043e — \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u043e\u0442\u043e\u043b\u043e\u043a \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f<\/strong>, \u0435\u0441\u043b\u0438 \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u044c \u043f\u0440\u043e \u0440\u0430\u0431\u043e\u0442\u0443 \u0432 \u0448\u0442\u0430\u0442\u0435. \u041e\u0447\u0435\u043d\u044c \u0447\u0430\u0441\u0442\u043e \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0439 \u0441\u0442\u0443\u043f\u0435\u043d\u044c\u044e \u0434\u043b\u044f \u0442\u043e\u043f\u043e\u0432\u044b\u0445 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u043e\u0432 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u043e\u0442\u043a\u0440\u044b\u0442\u0438\u0435 \u0441\u0432\u043e\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u043b\u0438\u0431\u043e \u0443\u0445\u043e\u0434 \u043d\u0430 \u0443\u0434\u0430\u043b\u0451\u043d\u043a\u0443 \u0438 \u0440\u0430\u0431\u043e\u0442\u0430 \u0441 \u0437\u0430\u0440\u0443\u0431\u0435\u0436\u043d\u044b\u043c\u0438 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0430\u043c\u0438.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u0420\u0430\u0431\u043e\u0442\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u0432 SMM \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0446\u0435\u043d\u044f\u0442\u0441\u044f \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u043d\u0430\u0432\u044b\u043a\u0438:<\/strong><\/h2>\n\n\n\n
  1. \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043c\u044b\u0448\u043b\u0435\u043d\u0438\u0435 — \u0443\u043c\u0435\u043d\u0438\u0435 \u043d\u0430\u043f\u0438\u0441\u0430\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f<\/li>
  2. \u0420\u0435\u0448\u0435\u043d\u0438\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 — \u0441\u043e\u0431\u0440\u0430\u043b\u0438 \u0441\u0442\u0430\u0442\u0443, \u0441\u0434\u0435\u043b\u0430\u043b\u0438 \u0432\u044b\u0432\u043e\u0434\u044b<\/li>
  3. \u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u044b\u0435 \u043d\u0430\u0432\u044b\u043a\u0438 — \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0440\u0443\u043a\u0430\u043c\u0438, \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0448\u0435\u0434\u0435\u0432\u0440\u044b<\/li>
  4. \u0425\u043e\u0440\u043e\u0448\u0438\u0439 \u0432\u043a\u0443\u0441 — \u0448\u0435\u0434\u0435\u0432\u0440\u044b \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e \u0432\u0430\u0448\u0435\u043c\u0443 \u043c\u043d\u0435\u043d\u0438\u044e<\/li>
  5. \u0420\u0430\u0431\u043e\u0442\u0430 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438, \u043b\u044e\u0431\u043e\u0432\u044c \u043a \u043b\u044e\u0434\u044f\u043c — \u0435\u0441\u043b\u0438 \u0432\u044b \u043d\u0435 \u043b\u044e\u0431\u0438\u0442\u0435 \u043b\u044e\u0434\u0435\u0439, \u0437\u0430\u0447\u0435\u043c \u043f\u0440\u0438\u0448\u043b\u0438 \u0432 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u044e?<\/li>
  6. \u041d\u0430\u0432\u044b\u043a\u0438 PR — \u041e\u0431\u0449\u0430\u0442\u044c\u0441\u044f \u0441 \u043a\u043e\u043b\u043b\u0435\u0433\u0430\u043c\u0438 \u043f\u043e \u0446\u0435\u0445\u0443, \u043d\u0430\u043b\u0430\u0436\u0438\u0432\u0430\u0442\u044c \u0441\u0432\u044f\u0437\u0438<\/li>
  7. \u0421\u0430\u043c\u043e\u0434\u0438\u0441\u0446\u0438\u043f\u043b\u0438\u043d\u0430 \u0438 \u043c\u043d\u043e\u0433\u043e\u0437\u0430\u0434\u0430\u0447\u043d\u043e\u0441\u0442\u044c — \u0447\u0442\u043e\u0431\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0438\u0437 \u0434\u043e\u043c\u0430<\/li>
  8. \u041a\u043e\u043f\u0438\u0440\u0430\u0439\u0442\u0438\u043d\u0433 — \u0447\u0442\u043e\u0431\u044b \u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043d\u0430 \u0432\u0430\u0448\u0438 \u0442\u0435\u043a\u0441\u0442\u044b \u0431\u0435\u0437 \u0441\u043b\u0451\u0437<\/li>
  9. \u041f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u0435 \u0433\u0438\u043f\u043e\u0442\u0435\u0437 — \u0434\u0443\u043c\u0430\u0442\u044c \u0434\u0430\u043b\u044c\u0448\u0435 \u0440\u0430\u0431\u043e\u0447\u0438\u0445 \u043e\u0431\u044f\u0437\u0430\u043d\u043d\u043e\u0441\u0442\u0435\u0439<\/li>
  10. \u041b\u044e\u0431\u043e\u0437\u043d\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c — \u0443\u0447\u0438\u0442\u044c\u0441\u044f \u0441\u0432\u0435\u0440\u0445 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043f\u043e \u0440\u0430\u0431\u043e\u0442\u0435. \u042d\u0442\u043e \u0441\u0430\u043c\u044b\u0439 \u0446\u0435\u043d\u043d\u044b\u0439 \u043d\u0430\u0432\u044b\u043a \u0438\u0437 \u0432\u0441\u0435\u0439 \u0434\u0435\u0441\u044f\u0442\u043a\u0438.<\/li><\/ol>\n\n\n\n

    \u0426\u0438\u0444\u0440\u0430\u043d\u0443\u0442\u044b\u0439 \u043f\u043e\u0434\u043a\u0430\u0441\u0442 — \u043f\u043e\u043b\u044c\u0437\u0430 \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430<\/strong><\/h2>\n\n\n\n

    \u0415\u0449\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0445 \u043d\u043e\u0432\u043e\u0441\u0442\u0435\u0439 \u0438 \u043f\u043e\u043b\u0435\u0437\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043e\u0431 SMM \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u0447\u0435\u0440\u043f\u043d\u0443\u0442\u044c \u0438\u0437 \u0426\u0438\u0444\u0440\u0430\u043d\u0443\u0442\u043e\u0433\u043e \u043f\u043e\u0434\u043a\u0430\u0441\u0442\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u043b\u0443\u0448\u0430\u0442\u044c \u043d\u0430 \u043b\u044e\u0431\u043e\u0439 \u0443\u0434\u043e\u0431\u043d\u043e\u0439 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435:<\/p>\n\n\n\n

    Apple Podcasts<\/a><\/p>\n\n\n\n

    Google podcasts<\/a><\/p>\n\n\n\n

    \u042f\u043d\u0434\u0435\u043a\u0441 \u043f\u043e\u0434\u043a\u0430\u0441\u0442\u044b<\/a><\/p>\n\n\n\n

    Soundcloud<\/a><\/p>\n\n\n\n

    \u0412\u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0435<\/a><\/p>\n\n\n\n

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